SEO Is Free, Easy, and Not as Complicated as You Think
You know what’s funny? A lot of people talk about SEO like it’s rocket science. But honestly? It’s not.
SEO is actually super straightforward.
Yes, really
It might look overwhelming at first glance, but once you break it down, it’s just a bunch of repeatable tasks that build on each other.
Here’s a high-level view of what SEO actually involves:
Basic On-Page Optimization
- Craft compelling title tags and effective subheadings
- Make sure your page content matches user intent
- Use header tags (H1, H2, etc.) properly
- Keep your URLs clean and keyword-rich
- Add meta tags and structured data for better visibility
Keyword Strategy & Content
- Research relevant, high-volume keywords
- Explore long-tail keyword opportunities
- Map keywords to pages and avoid cannibalization
- Analyze the search intent behind top-ranking content
- Build topic clusters for better content organization
- Update outdated content regularly
- Use content audits to identify what’s working
Technical SEO Essentials
- Set up Google Search Console and Bing Webmaster Tools
- Generate and submit your XML sitemap
- Optimize for mobile responsiveness and site speed
- Fix crawl errors, broken links, and redirect issues
- Use canonical tags to avoid duplicate content problems
- Review your robots.txt file and hreflang tags
- Ensure your site uses HTTPS
Authority & Link Building
- Analyze your competitors’ backlink profiles
- Target broken backlink opportunities
- Use the Skyscraper Technique to create better content
- Conduct link gap analyses
- Maintain a clean, high-quality backlink profile
Local & Business Optimization
- Create and optimize your Google Business Profile
- Manage online reviews and NAP consistency
- Add local structured data
Analytics & Reporting
- Connect your site to Google Analytics (GA4)
- Monitor ROI and conversions
- Track performance using GSC data
- Conduct manual action reviews when needed
- Review performance after major Google updates
Ongoing Site & Content Management
- Maintain internal linking consistency
- Identify low-performing pages and refresh them
- Review your site’s page depth
- Audit for duplicate or low-quality content
- Keep your brand messaging and voice consistent
Focus on content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
And a Bit More…
- Optimize for UI/UX
- Review soft 404s and server issues
- Improve landing page content quality
- Manage security issues
- Set clear approval workflows with clients or teams
See? Not that scary after all.
SEO isn’t about “hacking” Google—it’s about organizing your website and content so users (and search engines) can find value easily. And once you know what to look for, it becomes part of your process.